Halloween Google Doodle treats searchers to Magic Cat Academy game

Google is celebrating Halloween by replacing its logo with an interactive game filled with ghosts and a magic cat.

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When going HTTPS, don't forget about local citations!

Columnist Andrew Shotland shares some common problems that occur during site migrations to HTTPS and explains the importance of updating your citations.

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Why all search ads seem the same (and what you can do about it)

Want to create search ads that stand out from the crowd? Columnist Pauline Jakober explains how a thorough examination of your business and its customers can help you create original and engaging ads.

The post Why all search ads seem the same (and what you can do about it) appeared first on Search...



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Meet a Landy Award winner: Quick on its feet, Point It wins Best B2C Enterprise SEM Initiative

On a tight timetable, Point It managed to execute successful, targeted campaigns to support a product launch on the US Microsoft Store.

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The SEO power of portfolio entries, case studies & testimonials

Content marketing is great, but traditional content marketing approaches may not be applicable to small local businesses. Columnist Marcus Miller explains how small businesses can use portfolio content to capture targeted, relevant search traffic.



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Take the State of Search Survey from SEMPO & Search Engine Land

Take the SEMPO survey and win access to SMX West and other excellent SEM-related prizes. Oh, and you'll also help out the industry as a whole.

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SearchCap: SEMPO survey, HTTPS & Halloween

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: SEMPO survey, HTTPS & Halloween appeared first on Search Engine Land.



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